A product label needs to be informative and clear, with just the right amount of style and branding to attract the consumer. Product labels can utilize a combination of text, photos and/or graphics in an effort to alert the potential customer to your product and its features. The process of creating product labels involves making decisions about pertinent information, nutritional facts for food related labels and brand awareness. It is important to think of how this label and this particular product relates to the overall business brand and how the label helps to identify your overall product line. You can begin the label making process yourself by writing out the content of the label in Word. Look at other product labels and you can also begin roughly laying out your text and logos, graphics and/or photos in a Word document and email the file to me before our first meeting for the best value in the time we spend together.

Links to websites of businesses on this page: Driven Raceway Karting  |   Redwood Hill Farm